Discover the April Alex Collection, a celebration of sustainable and empowering womenswear designed for the modern woman. Founded by British award-winning journalist and Creative Director Didi Akinyelure, April & Alex is rooted in a commitment to diversity, equality, and the ethical fashion movement.

Inspired by Didi's rich family legacy in fashion, April & Alex stands as a proud black-owned brand, championing inclusivity and fairness in every aspect of our business. With features in esteemed publications like Vogue and Harper's Bazaar, our designs appeal to women who value both style and substance.

Explore the April Alex Collection and find the perfect pieces that let you express your individuality while supporting a sustainable future in fashion.