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How NJAL Works

THE WORLD'S LEADING ONLINE PLATFORM FOR NEW DESIGNER TALENT

NOT JUST A LABEL (NJAL) brings together a community of the most exciting independent and contemporary emerging talents from over 150 countries across the globe. The NJAL platform helps designers to gain exposure in the fashion industry, promoting a designer’s creativity and individuality above all else.

Each NJAL designer creates an individual virtual showroom, where they can showcase their entire archive of creations, connect with a global audience and retail their designs from anywhere in the world.

NJAL gives designers direct contact to the most renowned stylists, buyers, celebrities and press. Industry professionals can directly contact and buy from designers, cutting out the middle-men and letting designers establish their own voices and images within the industry. NJAL promotes its talent through its own extensive media channels, and collaborations and partnerships with fashion publications, stylists and media outlets.

NJAL’s mission is to support emerging designers, and build a transparent and supportive fashion industry in which they can thrive.