Aorah is a London-based womenswear brand founded by Nigerian designer Adaora Ifeatu Soludo. This contemporary fashion label masterfully combines traditional African fabrics with modern designs to create unique and vibrant pieces. Aorah stands out not only for its innovative approach to fashion but also for its commitment to ethical practices. The brand empowers women and nurtures the youth of Nigeria, celebrating talent and diversity in every collection. Adaora, a self-taught designer with a rich upbringing in Nigeria, draws inspiration from her multicultural environment and the abundant textiles that surrounded her. With experience at Moschino and a master’s degree from Imperial College Business School, she dedicated time to collaborating with local artisans in Nigeria to refine her brand and develop exquisite Akwete fabric. Aorah is a celebration of heritage, creativity, and the strength of women, making it a distinctive voice in the fashion industry.