Olena Dats' Collection encapsulates a journey of creativity and innovation that began in October 2008, marking the founding of both the Olena Dats' brand and Olena Dats' Gallery. This collection reflects a deep passion for integrating new technologies in clothing and fabric design, showcased through the use of a unique element inspired by Ukrainian embroidery. First introduced in the Summer 2008 collection, this embroidery motif transformed into a significant fabric print design, evolving into a symbol of protection and creativity for the brand. It has since become a beloved talisman, featured on the stitching label of every garment, ensuring a connection with clients as a guardian angel. Over the years, the significance of this element has only grown, leading to its groundbreaking 3D-printing in 2021 and presentation at the Ukrainian pavilion at EXPO Dubai 2022. The journey continued in 2022 with the creation of a virtual experience, allowing everyone to try on a blue and yellow dress at Dressex.com. This innovative virtual amulet was unveiled during the Cannes Film Festival at the DPA Cannes gift showroom, showcasing the evolution of the collection into an exciting blend of tradition and modern technology. Olena Dats' Collection represents not just a fashion line but a celebration of culture and advanced design, making each piece a story waiting to be worn.