7/11 Seven Eleven creates high-quality unisex wear that transcends fleeting trends, offering a wide range of sizes and styles that resonate long after they hit the runway. The brand's mission centers on crafting garments that not only look great but are built for longevity, allowing customers to enjoy their pieces for years to come. Founded by Julia, who brings a unique perspective to fashion despite lacking formal training, the brand began as an exploration of style during her early career in fashion assistance. Her ambition and creativity led to the establishment of 7/11, drawing inspiration from the vibrant rhythms of city life to deliver pieces that are both distinct and stylish.

The collection is characterized by its commitment to freedom of expression and an inclusive approach that celebrates diversity in gender, physique, race, and sexual orientation. Each piece reflects a careful blend of trends and eccentricity, making it easy for individuals to curate their own unique looks. With an emphasis on sophisticated cuts and high-quality, eco-friendly materials, the designs often lean towards avant-garde aesthetics while remaining versatile enough for daily wear.

The brand has taken significant steps to promote sustainability in fashion, opting out of using natural fur and launching an innovative platform for resale, where followers can sell or purchase gently used 7/11 items, encouraging a culture of responsible consumption. Over its five-year journey, 7/11 Seven Eleven has released 19 collections, gained a loyal following among influencers and celebrities, and opened a flagship showroom, charting its path towards a prominent presence in the European market and beyond. This collection aims to resonate with the modern metropolis inhabitant, providing a wardrobe that offers lasting relevance and style.