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Barbiecore

Unless you’ve been on a seriously extreme digital detox for the past 12 months, you’ll have clocked that Mattel’s Barbie is fashion’s saccharine muse du jour. (Yes, the world is now dressing like the doll your 10-year-old self once shaved in a Toni&Guy-inspired frenzy). The blockbuster film titled ‘Barbie’, by feminist auteur Greta Gerwig, lights up cinema screens on 21st July 2023, but the pre-released stills of Margot Robbie and Ryan Gosling in-line skating in neon spandex etc. have been enough to set the likes of fashion's It-girls into a candy-coloured, sartorial spin (Lizzo did it best). That said, the supercharged all-pink trend was already underway due to Valentino’s Creative Director Pierpaolo Piccoli and his collab. with Pantone circa autumn/winter 2022. Recall the high-octane fuschia pink runway and an eye-watering look-book of Barbie-ready fits; spare a few punctuations of carbon black key pieces? The real question is, are you going to salute Barbie and reach for head-to-heel hot/blush/neon pink this spring? Look to Aqua’s ‘97 pop hit for your answer, “imagination, life is your creation”. [For integrity reasons NJAL would like point out that the editor writing this copy did so while wearing a Pepto Bismol-pink jumpsuit.]