‘Āroka’ celebrates the beauty of imperfection, inspired by light weaving through cloth. Founded by Karan Ahuja and Shweta Agarwal in 2018, this ready-to-wear label blends traditional and sophisticated designs. Their philosophy—“We build upon imperfection to become a whole, plaid the pieces to an ensemble”—celebrates the process of finding oneself amid chaos. With a focus on distressed aesthetics, layered textures, and exaggerated silhouettes from handwoven fabrics, Āroka invites wearers to connect emotionally with their garments, reflecting the free spirit of individuality.
Aroka Products
‘Āroka’ celebrates the beauty of imperfection, inspired by light weaving through cloth....
‘Āroka’ celebrates the beauty of imperfection, inspired by light weaving through cloth. Founded by Karan Ahuja and Shweta Agarwal in 2018, this ready-to-wear label blends traditional and sophisticated designs. Their philosophy—“We build upon imperfection to become a whole, plaid the pieces to an ensemble”—celebrates the process of finding oneself amid chaos. With a focus on distressed aesthetics, layered textures, and exaggerated silhouettes from handwoven fabrics, Āroka invites wearers to connect emotionally with their garments, reflecting the free spirit of individuality.
Aroka Products
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