Balance edgy leatherette with bogolan print and cowries for a gorgeous unexpected number.
Made in Cameroon, West Africa
Eloli means ‘it is beautiful’.
Eloli is a made-in Cameroon award-winning luxury fashion brand founded by 3 sisters Dibo, Sume and Fese.
Eloli has featured in publications like Vogue and Elle and has been worn by numerous celebrities.
Eloli designs and manufactures clothing and accessories with a strong heritage focus.
Eloli’s designs are fresh and modern. They reference our heritage while seeking inspiration around the globe.
Our unique products are painstakingly hand crafted by a team of local talents applying international standards to achieve intricate details and beautiful finishing.
Our team is at the heart of the brand.
We directly support the empowerment of women who make up ~80% of our staff. We offer flexibility and subsided childcare so our staff can not only balance their lives but be able to work in the first place. Our workshops are safe and comfortable and we pay wages that are above average and certainly well above minimum wage.
We use mainly end of line stock to improve the circularity of our products.
This collection is called ´Eteni’ meaning Balance in Bafaw, a language spoken in Cameroon, West Africa.
‘Balance’ because the world has been going through so many changes following the advent of Covid-19. During the lockdown periods we dug deep to find balance which would ultimately make the brand resilient at a time when many small businesses found it difficult to survive. Balance is depicted through the use of both bright and sombre color palettes and the references to nature throughout the collection from animal prints and tones to cloud like silhouettes.
The collection is an ode to the cycle of life; full of ups and downs but still worth living!