Yulia Yefimtchuk+ is a cutting-edge fashion brand focused on conceptual womenswear and unisex collections. The designs feature simple silhouettes infused with strong elements of workwear and uniforms, complemented by bold prints of Cyrillic slogans that add a unique artistic expression. Since its inception, the brand has received notable recognition within the fashion industry, including a nomination for the Opening Ceremony Distinction at the Hyeres Festival in 2014 and being shortlisted for the prestigious Woolmark Prize in 2015. The core concept of Yulia Yefimtchuk+ is to present clothing as an art form while addressing contemporary social issues. The brand's heroine embodies the essence of a city inhabitant living in the present moment with a discreet and humble demeanor, exuding an understated allure. The primary color palette consists of black, red, and white, symbolizing confidence, love, happiness, joy, and peace respectively, all of which reflect the brand's vision and ethos.
Yulia Yefimtchuk+ is a cutting-edge fashion brand focused on conceptual womenswear and unisex collections. The designs feature simple silhouettes infused...
Yulia Yefimtchuk+ is a cutting-edge fashion brand focused on conceptual womenswear and unisex collections. The designs feature simple silhouettes infused with strong elements of workwear and uniforms, complemented by bold prints of Cyrillic slogans that add a unique artistic expression. Since its inception, the brand has received notable recognition within the fashion industry, including a nomination for the Opening Ceremony Distinction at the Hyeres Festival in 2014 and being shortlisted for the prestigious Woolmark Prize in 2015. The core concept of Yulia Yefimtchuk+ is to present clothing as an art form while addressing contemporary social issues. The brand's heroine embodies the essence of a city inhabitant living in the present moment with a discreet and humble demeanor, exuding an understated allure. The primary color palette consists of black, red, and white, symbolizing confidence, love, happiness, joy, and peace respectively, all of which reflect the brand's vision and ethos.
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