YOONIST is a unique collection that reflects the intricate blend of traditional and contemporary aesthetics envisioned by Hyun Jue, our Founder and Creative Director. With roots in her Korean heritage and enriched by her experiences in diverse cultural landscapes, the collection embodies a journey through various art forms and styles. Each piece is crafted with the intention of evoking emotions and memories, transforming the notion of home from a fixed place into a feeling rich with personal significance. Inspired by the warmth and comfort of wearing traditional hanbok during Korean holidays abroad, YOONIST designs aim to create garments that resonate deeply, fostering sentimental connections and beautiful memories. This collection invites wearers to embrace their stories and celebrate the moments that shape their identities.
YOONIST is a unique collection that reflects the intricate blend of traditional and contemporary aesthetics envisioned by Hyun Jue, our...
YOONIST is a unique collection that reflects the intricate blend of traditional and contemporary aesthetics envisioned by Hyun Jue, our Founder and Creative Director. With roots in her Korean heritage and enriched by her experiences in diverse cultural landscapes, the collection embodies a journey through various art forms and styles. Each piece is crafted with the intention of evoking emotions and memories, transforming the notion of home from a fixed place into a feeling rich with personal significance. Inspired by the warmth and comfort of wearing traditional hanbok during Korean holidays abroad, YOONIST designs aim to create garments that resonate deeply, fostering sentimental connections and beautiful memories. This collection invites wearers to embrace their stories and celebrate the moments that shape their identities.
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