VICTORIA RAINER is an upscale streetwear designer brand established by Victoria Rainer in Los Angeles, California. Drawing inspiration from abstract art, modern lifestyle, and the bold graphics of the 80s, the collection embodies a harmonious fusion of elegance, comfort, functionality, and street-influenced aesthetic. Victoria, originally from Russia, launched her first streetwear brand, FORMALAB, during challenging times following the dissolution of the Soviet Union. This experience shaped her expertise in design, production, leadership, and global business relationships. After relocating to Los Angeles in 2015, she embarked on a new journey as a freelance designer and patternmaker, serving both emerging talents and established brands from her downtown studio. The VICTORIA RAINER brand reflects her artistic vision of contemporary fashion, with a strong commitment to ethical and sustainable practices. Each piece is thoughtfully designed, produced in small batches, and crafted using locally sourced recycled fabrics, ensuring high quality while minimizing environmental impact. By prioritizing community and sustainability, VICTORIA RAINER not only represents a modern approach to fashion but also stands as a brand created and owned by women, embodying empowerment and creativity.
VICTORIA RAINER is an upscale streetwear designer brand established by Victoria Rainer in Los Angeles, California. Drawing inspiration from abstract...
VICTORIA RAINER is an upscale streetwear designer brand established by Victoria Rainer in Los Angeles, California. Drawing inspiration from abstract art, modern lifestyle, and the bold graphics of the 80s, the collection embodies a harmonious fusion of elegance, comfort, functionality, and street-influenced aesthetic. Victoria, originally from Russia, launched her first streetwear brand, FORMALAB, during challenging times following the dissolution of the Soviet Union. This experience shaped her expertise in design, production, leadership, and global business relationships. After relocating to Los Angeles in 2015, she embarked on a new journey as a freelance designer and patternmaker, serving both emerging talents and established brands from her downtown studio. The VICTORIA RAINER brand reflects her artistic vision of contemporary fashion, with a strong commitment to ethical and sustainable practices. Each piece is thoughtfully designed, produced in small batches, and crafted using locally sourced recycled fabrics, ensuring high quality while minimizing environmental impact. By prioritizing community and sustainability, VICTORIA RAINER not only represents a modern approach to fashion but also stands as a brand created and owned by women, embodying empowerment and creativity.
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