The phenotypsetter collection embodies a playful and unconventional approach to fashion, challenging norms and gender boundaries while embracing creativity and individuality. Crafted in Hong Kong, each piece features unique constructions, materials, and visual elements that push the boundaries of traditional clothing design. The collection values the beauty of art and incorporates handmade details, offering alternative textures and graphics that speak to the brand's commitment to originality. With a focus on sustainability, phenotypsetter not only emphasizes responsible material selection and product life cycle reworking but also engages the community through upcycling workshops to enhance the user experience. This collection began with gender-neutral ready-to-wear and has since evolved to include women's apparel and accessories, showcasing versatile creations for diverse expressions of identity. The designer, Jane Ng, infuses her vision into each piece, believing in a fashion world filled with playful alternatives and innovative concepts. By shaping our outward appearance, phenotypsetter encourages a deeper connection with clothing, fostering an identity that is both personal and distinct. The collection is featured in various global fashion shows and available through multiple retail channels, reflecting a commitment to accessibility and creativity on an international scale.
The phenotypsetter collection embodies a playful and unconventional approach to fashion, challenging norms and gender boundaries while embracing creativity and...
The phenotypsetter collection embodies a playful and unconventional approach to fashion, challenging norms and gender boundaries while embracing creativity and individuality. Crafted in Hong Kong, each piece features unique constructions, materials, and visual elements that push the boundaries of traditional clothing design. The collection values the beauty of art and incorporates handmade details, offering alternative textures and graphics that speak to the brand's commitment to originality. With a focus on sustainability, phenotypsetter not only emphasizes responsible material selection and product life cycle reworking but also engages the community through upcycling workshops to enhance the user experience. This collection began with gender-neutral ready-to-wear and has since evolved to include women's apparel and accessories, showcasing versatile creations for diverse expressions of identity. The designer, Jane Ng, infuses her vision into each piece, believing in a fashion world filled with playful alternatives and innovative concepts. By shaping our outward appearance, phenotypsetter encourages a deeper connection with clothing, fostering an identity that is both personal and distinct. The collection is featured in various global fashion shows and available through multiple retail channels, reflecting a commitment to accessibility and creativity on an international scale.
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