In a year marked by challenges and uncertainty, Saida Mouradova crafted a vision board that reflected her ambitious dreams and aspirations for her brand, Object & Dawn. The Azerbaijan-born designer filled her board with inspirations that spanned cultures and eras, including a tribute to iconic fashion designer Paul Poiret, an evocative image of Reese Witherspoon in an enchanting green gown, and the striking presence of Mozambican-Mongolian model Serguelen Mariano. Mouradova intentionally included diverse models to advocate for inclusivity in fashion, envisioning her ornate mirrored harnesses, modular crowns, and tasseled garter belts being featured in photoshoots that celebrate all bodies.
Amidst the setbacks faced by the fashion industry due to the pandemic, her vision board became a beacon of hope and a testament to her creativity. As she sought to channel the energy of a "beautiful universe," Mouradova’s dreams began to manifest in unexpected ways. The highlight came when Beyoncé donned her exquisite Rushi headpiece in the visual masterpiece "Black Is King." Named after the Ming Dynasty poet and artist Lui Rushi, this intricate design—crafted from stainless steel and adorned with cowrie shells—symbolizes resilience and artistic expression. The Object & Dawn collection embodies Mouradova's journey, a blend of ambition, diversity, and an unyielding spirit, inviting you to explore a world where imagination knows no limits.
In a year marked by challenges and uncertainty, Saida Mouradova crafted a vision board that reflected her ambitious dreams and...
In a year marked by challenges and uncertainty, Saida Mouradova crafted a vision board that reflected her ambitious dreams and aspirations for her brand, Object & Dawn. The Azerbaijan-born designer filled her board with inspirations that spanned cultures and eras, including a tribute to iconic fashion designer Paul Poiret, an evocative image of Reese Witherspoon in an enchanting green gown, and the striking presence of Mozambican-Mongolian model Serguelen Mariano. Mouradova intentionally included diverse models to advocate for inclusivity in fashion, envisioning her ornate mirrored harnesses, modular crowns, and tasseled garter belts being featured in photoshoots that celebrate all bodies.
Amidst the setbacks faced by the fashion industry due to the pandemic, her vision board became a beacon of hope and a testament to her creativity. As she sought to channel the energy of a "beautiful universe," Mouradova’s dreams began to manifest in unexpected ways. The highlight came when Beyoncé donned her exquisite Rushi headpiece in the visual masterpiece "Black Is King." Named after the Ming Dynasty poet and artist Lui Rushi, this intricate design—crafted from stainless steel and adorned with cowrie shells—symbolizes resilience and artistic expression. The Object & Dawn collection embodies Mouradova's journey, a blend of ambition, diversity, and an unyielding spirit, inviting you to explore a world where imagination knows no limits.
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