MASHAT is a genderless designer label led by a queer duo from Ukraine, where craftsmanship merges with futurism. Born from a youthful dream and a love for decorative and applied arts, MASHAT embodies the belief that art enhances everyday life, offering beauty and conveying cultural essence. The brand's motto, "Vive la routine," reflects its mission to infuse festivity into daily living, transforming physical reality through a thoughtful interaction with the material world.
Sustainability is at the heart of MASHAT's philosophy, with clothes and accessories created exclusively by pre-order, ensuring no excess production and a commitment to sustainable practices. Each piece is crafted with care, honoring nature by exploring innovative upcycling methods to achieve a zero-waste production model. From the space silver anorak featuring stabilized moss to the upcycled belts that challenge fashion waste, each item showcases the blend of artistry, innovation, and conscientious craftsmanship.
MASHAT views clothing design as "art utile," merging wearability with conceptual depth. This approach, titled "artistic casual," engages with everyday wardrobe culture while exploring socially relevant themes. MASHAT designs can be explored online at the official website and in select concept stores in New York and Toronto.
MASHAT is a genderless designer label led by a queer duo from Ukraine, where craftsmanship merges with futurism. Born from...
MASHAT is a genderless designer label led by a queer duo from Ukraine, where craftsmanship merges with futurism. Born from a youthful dream and a love for decorative and applied arts, MASHAT embodies the belief that art enhances everyday life, offering beauty and conveying cultural essence. The brand's motto, "Vive la routine," reflects its mission to infuse festivity into daily living, transforming physical reality through a thoughtful interaction with the material world.
Sustainability is at the heart of MASHAT's philosophy, with clothes and accessories created exclusively by pre-order, ensuring no excess production and a commitment to sustainable practices. Each piece is crafted with care, honoring nature by exploring innovative upcycling methods to achieve a zero-waste production model. From the space silver anorak featuring stabilized moss to the upcycled belts that challenge fashion waste, each item showcases the blend of artistry, innovation, and conscientious craftsmanship.
MASHAT views clothing design as "art utile," merging wearability with conceptual depth. This approach, titled "artistic casual," engages with everyday wardrobe culture while exploring socially relevant themes. MASHAT designs can be explored online at the official website and in select concept stores in New York and Toronto.
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