Magpie Goose is a fashion label created by designer Hila Herman, who transitioned from a successful career in graphic design to clothing design after graduating from the Bezalel Academy of Art and Design in Jerusalem. The brand embodies a minimalist aesthetic with meticulously constructed pieces that emphasize structure, proportion, and silhouette. Utilizing a refined color palette that ranges from stone-cold tones to warm earthy shades, Herman’s designs shift the focus onto the craftsmanship of the garments.
Inspired by themes of body language, posture, and self-perception, Magpie Goose aims to liberate the wearer from external influences, particularly the male gaze. The collection offers garments that express a spectrum of femininity, allowing wearers to navigate and define their own personal style, which may evolve over time.
The brand takes its name from the magpie goose, a unique waterbird that represents a blend of characteristics—its eagle-like beak, partially webbed feet, and elongated neck create a hybrid appearance reminiscent of a goose, swan, and eagle. This concept of hybridity resonates throughout the collection, exploring ideas that exist between distinct categories. Each piece embodies the balance of structure and flow, the interplay of visibility and subtlety, and the ongoing dialogue between femininity and masculinity. The Magpie Goose collection invites wearers to embrace their individuality and fluidity in identity.
Magpie Goose is a fashion label created by designer Hila Herman, who transitioned from a successful career in graphic design...
Magpie Goose is a fashion label created by designer Hila Herman, who transitioned from a successful career in graphic design to clothing design after graduating from the Bezalel Academy of Art and Design in Jerusalem. The brand embodies a minimalist aesthetic with meticulously constructed pieces that emphasize structure, proportion, and silhouette. Utilizing a refined color palette that ranges from stone-cold tones to warm earthy shades, Herman’s designs shift the focus onto the craftsmanship of the garments.
Inspired by themes of body language, posture, and self-perception, Magpie Goose aims to liberate the wearer from external influences, particularly the male gaze. The collection offers garments that express a spectrum of femininity, allowing wearers to navigate and define their own personal style, which may evolve over time.
The brand takes its name from the magpie goose, a unique waterbird that represents a blend of characteristics—its eagle-like beak, partially webbed feet, and elongated neck create a hybrid appearance reminiscent of a goose, swan, and eagle. This concept of hybridity resonates throughout the collection, exploring ideas that exist between distinct categories. Each piece embodies the balance of structure and flow, the interplay of visibility and subtlety, and the ongoing dialogue between femininity and masculinity. The Magpie Goose collection invites wearers to embrace their individuality and fluidity in identity.
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