ASHHUTOSSH is a brand that embodies the essence of sustainable luxury wear by celebrating the rich handloom traditions of India. Focused on empowering craftsmen and honoring their artistry, the brand is rooted in the belief that sustainability and respect for craftsmanship go hand in hand. With a vision to present luxury fashion infused with the elegance of traditional handmade textiles, ASHHUTOSSH aims to elevate the narrative of Indian craftsmanship on a global stage.
The brand's journey began during the COVID lockdown in Sambalpur, Odisha, a city renowned for its exquisite handwoven ikat textiles. Witnessing the resilience of local weavers who were selling their handcrafted sarees from door to door, ASHHUTOSSH founder Ashutosh observed the extraordinary talent and creativity of these artisans, despite their lack of formal design education. Inspired by their work, he dedicated himself to integrating these age-old weaving techniques into modern designs.
In 2022, Ashutosh's commitment to showcasing these traditional crafts culminated in a notable achievement when he became a runner-up at the Redress Design Award in Hong Kong, further establishing ASHHUTOSSH's commitment to sustainability and craftsmanship. The ASHHUTOSSH collection is a tribute to the artisans of India and a statement of luxury that is not only beautiful but also ethical, aiming to make sustainable fashion a celebrated part of the luxury landscape.
ASHHUTOSSH is a brand that embodies the essence of sustainable luxury wear by celebrating the rich handloom traditions of India....
ASHHUTOSSH is a brand that embodies the essence of sustainable luxury wear by celebrating the rich handloom traditions of India. Focused on empowering craftsmen and honoring their artistry, the brand is rooted in the belief that sustainability and respect for craftsmanship go hand in hand. With a vision to present luxury fashion infused with the elegance of traditional handmade textiles, ASHHUTOSSH aims to elevate the narrative of Indian craftsmanship on a global stage.
The brand's journey began during the COVID lockdown in Sambalpur, Odisha, a city renowned for its exquisite handwoven ikat textiles. Witnessing the resilience of local weavers who were selling their handcrafted sarees from door to door, ASHHUTOSSH founder Ashutosh observed the extraordinary talent and creativity of these artisans, despite their lack of formal design education. Inspired by their work, he dedicated himself to integrating these age-old weaving techniques into modern designs.
In 2022, Ashutosh's commitment to showcasing these traditional crafts culminated in a notable achievement when he became a runner-up at the Redress Design Award in Hong Kong, further establishing ASHHUTOSSH's commitment to sustainability and craftsmanship. The ASHHUTOSSH collection is a tribute to the artisans of India and a statement of luxury that is not only beautiful but also ethical, aiming to make sustainable fashion a celebrated part of the luxury landscape.
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