Sadak is a fashion label created by Serbian-born designer Sasa Kovacevic. Sadak holds a strong ethnographic tie to the traditional attire of Kovacevic's motherland of Serbia. He is generally inspired by the idea of culture and history; he often reinterprets traditional and/or historical clothing and while doing so he retains a fashion-forward approach to his creations, which often comprise tribal elements, local beliefs, and influences of different traditions. Sadak draws connections between fashion, contemporary art and tradition. Sadak's work is also fuelled by an interest in activism and revolution. Through his work, Kovacevic brings the voices and experiences of traditionally and historically marginalized cultures to the forefront of contemporary art.
